Treet Corporation Limited (Pakistan Stock Exchange: TREET) has revised the launch schedule for its upcoming personal care brands, Genesis and Estela, moving the rollout from the previously planned date of January 1, 2026.

The company had earlier informed investors that both brands would be introduced at the start of the year. However, in a statement issued on Monday, management said the decision to reschedule was taken to better align the launch with a more favourable market window.

Under the revised plan, Treet Corporation will carry out a simultaneous nationwide launch of Genesis and Estela after the first week of Ramadan. The company believes the adjusted timeline will allow for a more effective market entry and help drive sustained consumer engagement.

Treet further clarified that all other elements of the previously disclosed material information remain unchanged.